Saving the world one foot at a time.
Saving the world one foot at a time. That is our mission.
Just Comfort Shoes is a family owned and operated shoe business that first opened in 2002 with just one comfort brand. Appropriately named, Just Birkenstock, at the time we only carried Birkenstock footwear. Actually, we had been selling Birkenstocks long before that in a beach shop, but in 2002, we devoted our lives to showing the world how the right shoe could change your life. And as one of the few Birkenstock Specialty Shops across the country, we did just that.
The shape of the shoe should match the shape of the human foot.
We’ve always believed that the shape of the shoe should match the shape of the human foot.  It’s simple. It works.  And if your feet don’t feel good, you don’t feel good.  Along with this, we know that you want to look good too.  Style and comfort together… this is possible now.
In 2005, we expanded to showcase only the absolute best in stylish comfort footwear.  In addition to Birkenstock, our in-store brands now include Dansko, Keen, Oboz, Earth, Teva, Aetrex, Alegria, Mephisto, Think!, Sanuk, and Guy Harvey.  We are constantly researching new brands to bring you the best in quality, comfort, and style.  Although only some of our brands are currently featured on this website, please feel free to message us and we will be happy to show you what else we have in stock.  We also have another online store that is dedicated to showcasing our Birkenstock selection.
Our goal is to help you find the perfect shoe for your needs.  We want you to love your shoes.  We want you to be happy. 
Isn’t it time you and your feet got acquainted?

Boardwalk Buddy Walk for Down syndrome
Just Comfort Shoes is also a founding fathers sponsor of the Boardwalk Buddy Walk & Buddy Fest. This annual event welcomes Down syndrome families, friends, and caregivers to Rehoboth Beach for a weekend of fun, acceptance, and inclusion. The Boardwalk Buddy Walk Fund provides important services that enhance the quality of life for individuals with Down syndrome and their families. Take steps for a brighter tomorrow and come walk with us!  2020 Walk Date - Oct. 10, 2020. For more information: